Systems

2D / 3D web games.

Browser-native 2D and 3D games, product configurators and interactive experiences. Nothing to download, and it works on a phone. For brands and teams that want people to play with what they sell or say.

Scope this build6–12 weeks

01 — Problem and outcome

Before · after
The problem

Static pages do not hold attention.

Visitors skim a product page and leave. A brochure site cannot let someone try a product, explore a space or play their way through your message.

The outcome

People spend time with your brand instead of skimming it.

A game, configurator or interactive piece that runs in any browser, loads quickly and gives people something worth sharing. Measured in time on page, completions and enquiries.

02 — The detail

Included · process · FAQ
01

Concept and prototype

A playable prototype early, so you judge the idea by playing it rather than reading about it.

02

Art and animation direction

Visual style, characters or 3D models and motion, made or adapted to your brand. Large custom art productions are scoped separately.

03

Game or interaction build

Gameplay, controls and logic built for the browser with standard web technology.

04

Performance tuning

Testing on typical phones and laptops so it loads fast and runs smoothly.

05

Integration

Score capture, sign-up, analytics, or a link into your store or CRM, where scoped.

06

Launch and support

Hosting set-up, launch monitoring and handover of the source code. New content after launch is a separate retainer.

03 — Example build

Mini case study
ZEDGE · 2D browser game · November 2024

A browser game where the AI gets harder as the clock runs down.

ProjectZEDGE, a 2D game that runs in the browser.
BuiltThree rounds, each against an AI opponent trained with reinforcement learning.
How it playsPlayers get two minutes to beat the AI in each round, and the AI gets harder to beat as the time runs down.
ShippedNovember 2024.

Talk through your version.

Tell us what you have and what you want it to do. On a first call we ask questions, tell you honestly whether we are the right fit, and outline a scope.